What are the requirements to use the “Made In Mexico” trademark? In this post, I will address the new rules to obtain authorization for to use the “Made in Mexico” trademark in your products.
Understanding the "Made in Mexico" Trademark
The Mexican Secretary of Economy owns the “Made in Mexico” trademark. It aims to distinguish products manufactured in Mexico, ensuring they meet high-quality standards and promoting Mexican products worldwide (Secretaría de Economía, 2025).
Obtaining the "Made in Mexico" Trademark: Step-by-Step
Eligibility Requirements
To be eligible for the “Made in Mexico” trademark, individuals and companies must ensure their products meet the following requirements:
- Manufactured, assembled, or produced in Mexico using national inputs or with manufacturing processes developed in Mexico.
- Implement actions that contribute to achieving one or more of the United Nations’ Sustainable Development Goals (SDGs) during the manufacturing process.
Preparation of Application
Foreign investors must prepare an application containing the following information and documents:
- Company name and address, as well as the email address for receiving notifications.
- Product description, including images or samples.
- Evidence of Mexican origin, such as invoices or certificates of origin.
- If applicable, the registration number of any existing trademarks or commercial names issued by the Mexican Institute of Industrial Property (IMPI).
- Any additional information required by the Ministry of Economy.
Application Submission
The company must apply electronically to the Ministry of Economy’s Unit of Normativity, Competitiveness, and Competition via the email address hechoenmexico@economia.gob.mx.
Evaluation and Authorization
The Ministry of Economy will evaluate the application within 10 business days. If the application meets the requirements, the Ministry will grant the authorization and notify the applicant of their rights and obligations regarding the use of the “Made in Mexico” trademark.
The Use of the "Made in Mexico" Trademark
Authorized users must comply with the following rules when using the “Made in Mexico” trademark:
- Use the trademark as an accessory, not as the primary or substitute brand.
- Ensure the trademark’s dimensions are not equal to or larger than the product’s brand and is not placed in a dominant position.
- The “Made in Mexico” (i.e. the English version) trademark can only be used on products intended for export.
Renewal and Termination of the Made In Mexico Authorization
The authorization to use the “Made in Mexico” trademark is valid for five years. Renewal applications must be submitted at least six months before the expiration date. Failure to renew the authorization or comply with the rules may result in its cancellation.
Legal Consequences and Dispute Resolution
Violations of the “Made in Mexico” trademark rules may result in the cancellation of the authorization and legal consequences, including civil, administrative, or criminal liability. If a dispute arises regarding a decision of the Ministry, the party can submit an administrative remedy as established in the Federal Law of Administrative Procedure.
Conclusion
Obtaining the “Made in Mexico” trademark is an interesting step for companies, including those with foreign investment, looking to promote their products in Mexico and internationally. By understanding the legal framework and following the application process, foreign investors can successfully obtain the trademark and benefit from its reputation and recognition.
References
Secretaría de Economía. (2025). Acuerdo por el que se dan a conocer las marcas de certificación “Hecho en México” y “Made in Mexico” y se expiden sus reglas de uso. Diario Oficial de la Federación.